Chairman & CEO of "APPLE"
THE ARCHETYPAL, business maverick, jobs is the face of apple, the creative force behind its success and a formidable team builder. He is chairman, CEO, and co-founder (with steve wozniak in 1976) of the company, founder of pixar animation studio, and, since pixar's sale to Disney, Disney's largest individual shareholder with an important foothold in hollywood. Jobs can claim joint authorship of three of the most significant technologies of the past three decades: the personal computer, the Graphical User Interface, and digital music.
Born in 1955 in San Francisco, Jobs is the adopted son of paul and clara jobs. His biological parents were Joanne carole schieble and abdulfattah jandali,the latter a graduate student from syria who became a political science professor Jobs failed to graduate from his literature poetry and physics course at oregon's feed college.
Visionary, creative and entrepreneurial. Some say an autocratic micro manager. He can be charming and engaging but some have complained about his indelicate language.
He has an instinctive understanding not only of where technology is going but also what makes people want to buy it
Developing both the software and hardware elements in the ipod/itunes combination.
One of the keys to Jobs' enduring success has been his skill in hiring the best team and firing them up. As a young Apple chairman Jobs boldly stole the then-president of Pepsico, John Sculley to be his chief executive. Yet Jobs' autocratic style has also caused him problems. Fed up with his unwillingness to be a team player, in !985the otherApple directors kicked him out. Aged 30,Jobs was out of a job
Using the proceeds from the sale of his Apple stocks, Jobs soon broadened the scope of his business interests with an adroit acquisition purchasing the computer graphics division of Lucasfilms (later Pixar) which gave him a key future foothold in entertainment content. He returned to lead an ailing Apple in 1997. In the next decade the company's share price rose 36-fold, thanks largely to the success of the iPod and to MacBook Air,Apple products ooze desirability and continue to define geek cjic. Colleagues Describe Jobs as brilliant and a great motivator, but he pushes his team to their limits, and some employees have quit shortly after finishing a product. Jobs' vision and relentless eye for detail have given Apple the kind of brand power other CEOs dream of. He has an unerring ability to create instantly desirable, "Must-have" products. He satrts asking his team 'What can we produce the dream. Products that fail to excite Jobs himself are dropped or started again from scratch. Apple's strategy focuses on vert few products, but these few have become irresistible bestsellers.
Job's drive, Passion and creative imagination permeate the work environment at Apple, and alow himto devolve work to this team. His biographer Leander Kahney has called phenomenon the "routinization" of charisma. Think of it as branding the team with your own values.
* Brand yourself within-and outside of the company, and articulate your value to others.
* Do what you love and integrate your passions with your right job tasks.
* Identify supporters and create a network of relationships that support your personal brand.
Steve understands Desire
Alan Kay, Gul pioneer and former fellow, Apple advanced Technology Group
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