Monday, February 14, 2011

Francisco Gonzalez Rodriguez CEO,BBVA

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Francisco Gonzalez Rodriguez CEO,BBVA:
FORMER COMPUTER programmer and stockbroker Gonnzalez is now a leading figure in sapnish banking between 1996 and 1999, he was head of the Argentaria group, where he led  the successful privatization of the formely government-owned group. As CEO of the newly merged Banco Bibao Vizcaya Argentaria (BBVA), Gonzalez stabilized the troubled comapny, brought in transparency and ethical standards, embraced new technology, and expanded into Latin America. BBVA is now one of the largest banking grups in Spain.


Biography:
Born in chantada, Spain in 1944 Gonzalez obtained a degree in economics from Madrid's Complutense University.

Leadestyle:
Austere, technologically savvy, and a workhokic, Gonzalez belives in delegating.

Key strength:
Integrity. Without It, GonZalez would have been hard pressed to withstand the BBVA's banking scandal in 2000.

Best decision:
Expanding into Latin America, giving BBVA a total of more than 28million customers and a foothold in the lucrative US Hispanic market.

From computer to banking:
Gonzalez first worked in computing but left for a career in stockbroking. He started his own company. FG Inversiones Bursatiles, in the late 1980s, building it into one of spain's largest independent brokerages. In 1996, he sold it to Merrill Lynch for $30 million and moved into banking, as chairman of Argentaria, a company in its final privatization phase, and it was Gonzalez's job to get itinto shape before the sale took place. He restructed management, cut jobs, refinanced assets, and the group was privatized in 1999.

Restoring confidence:
After the 1999 merger of Argentaria with Banco Bibao Vizcaya, Gonzalez became co-CEO of BBVA. Within a year, he faced one of the biggest crises of his career, when details of BBV's illicit activities, including money laundering, slush funds, and bribery, came to light. Gonzalez was not implicated, but he was ledt to deal with one of Europe's Biggest scandals, which he did swiftly closing secret accounts, Paying taxes on the funds, and reporting all financial dealings to the Bank of Spain. Co-CEO EMilio Ybarra was among many executives forced to resign, public confidence, GOnzalez overhauled the group's governance, appointing newcomers to friendships. He led BBVA's expansions in Latin America, and the franchise today has operations into the US with the aim of wooing the Hispanic market, a shrewd diversification which has helped exposure to the sub-prime debacle, and allowing the company to grow in relative safety.

Lessons in business: taking advantage of new technology:
Gonzalez built on his experience in the computer industry to introduce new services in banking based on the latest technology, He saw the internet,electronic payment systems, and mobile phones as a means to cut costs and free up time, improving the efficiency of the bank.

 * Use new technology to increase efficiency and to enhance knowledge of your customers.
 * Don't be put off by new technology-What's daunting now will, in a very short time, be commonplace.
 * Innovative technology is not optional. Your business rivals will be adopting it, So don't Get left behind.

Proverb from him:
 "The thing is having a good team. I don't believe in the chairman having to do everything. I prefer people to think for themselves"
 Francisco Gonzalez Rodriguez

3 comments:

  1. Hmmm pretty gud on CEOs topics


    thaseen.thas@yahoo.com

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  2. Yeah, I'd be rich too if I stole a small percent from all my customers. Make sure its the poor ones so they can't do anything about it.

    ReplyDelete